Monday, 13 March 2017

Reason why the Kardashians Closed Down Their DASH Store In New York

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Their DASH New York store is officially closed.

And Kim, Kourtney and Khloe reached that decision after visiting their New York location on Sunday's Keeping Up With the Kardashians premiere.

According to the brand's official website, DASH New York is no longer in business, although their other locations in Los Angeles and Miami still have their doors open for the time being.

News of the store shutting down first broke back in December when a moving truck was spotted outside the SoHo location in Manhattan. 

The rent for the upscale boutique was reportedly $1.4 million a year and it just became too much of a burden.


The drama began when Kourtney and Jonathan Cheban visited the Manhattan location and found that the store was super outdated and contained merchandise that didn't really reflect the brand.

Kourtney quickly called Kim to tell her they needed to update the boutique's 'cheesy' inventory as soon as possible. 

'It's so 2009. I don't even have the words to explain,' she admits.

While attending a Kanye concert in Miami, Kourtney and Khloe visited that location as well and decided it was also just as cheesy and in need of a revamp.



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