Age Verification Checks - How does it Transform Social Media?

Age Verification Checks - How does it Transform Social Media?

In the past few years social media platforms whose purpose is social networking, entertainment and efficient communication means are under scrutiny due to their misuse. Platforms such as Facebook, Instagram, online dating applications, etc are prone to several forms of fraudulent activities with varying severity. Despite measures taken by social media platforms, there still lacks security and credible user experience.

The Internet paradigm is less effective when it comes to addressing the challenges of identity verification. Effective age verification can contribute to the improvement of hamper social networking experience and security, especially for youth and children. Social media platforms are rendering inappropriate stuff without taking into account the audience. An under-age community that is accessing these platforms lies under the threat of such material that affects the mentality adversely. The audience should be aligned and decided before providing services openly.

Tinder, a dating app was pointed out for the lack of age checks. This came onto the surface when parents came to know that their children are using this application and meeting strangers outside the home. Now, whose mistake is this? Online dating website that is lacking age checks or parents who are not keeping an eye on their children’s activity. Well, literally both are responsible. Social media networks should understand their product niche and sub-niche and take measures accordingly to protect the system from restricted user access.

Online Age Verification

To avoid reputational harm, now online platforms have acknowledged the need for checks that can be high-priced for them in case of ignorance. Social media firms are active to implement solutions presented by local controls to avoid regulatory penalties. Online age verification checks are one of those. Currently, platforms use Age Affirmation Pages (AAPs) or simple checkboxes to which the user should respond. But, there is no mechanism to verify if the user is the one who he says he is. To ensure this, there is a need to perform age checks smartly to encounter the innovative tricks of minors to fool the social networking platforms.

Yubo, a social discovery app has recently partnered with a digital identity verification company from the UK. It has implemented age verification software to flag the accounts that have misstated their age. Yubo is confident that due to age-checks no minors would be able to access their platform and is safe with this perspective.

Digital identity verification should be done to avoid minors and fraudsters from quashing social platforms. Fraudsters use children's identity to exploit the loopholes in the system, execute phishing attacks and steal the identities to impersonate the people online. They try to deceive the online system and act malevolently to dismantle the sanctity of an online platform. To avoid this, there is a need to verify consumers at the time of account registration. This can be done through id card verification, document verification or biometric verification online. Age verifier works this way to avoid the under-age community to become part of age-restricted social media platforms.

Age Verification and Regulatory Scrutiny

With age verification, there are some other aspects that impact social platforms. Data that is collected from users should be specific and minimized. As it is a huge responsibility to secure user information from malicious users and cyberattacks. If this data includes a child’s information, platforms can be suppressed with more severe penalties. The reason is, that some countries are stringent with respect to Children’s online privacy and ask parental consent before their child’s data is collected.

Several states have different thresholds for adult age, social platforms operating globally should be aware of the age limit to comply with the local regulators. Law enforcement agencies make sure that companies comply with the law requirements. Therefore, it becomes mandatory to ensure regulatory compliance to avoid penalties.

To conclude, age verification is crucially important for social media platforms to avoid minors from getting improper data access on the internet and prohibiting them from accessing adult content. Also, to comply with the local regimes, it is important to take into account actions that contribute to the fulfillment of law requirements which in case of non-compliance can be hefty for the owners.

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