Cosmetic & Beauty Trends for 2020

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As we're already in the third month of the year, it's time to get acquainted with the hottest and latest beauty trends. Beauty seems to always be in sync with fashion trends, so it's no wonder the cosmetic industry is going green and exploring alternative ingredients. Major plastic surgeries are being replaced with minor procedures that do wonders, while eyebrows are still in focus.

We give you top beauty treatments that are bound to be huge in 2020.

Clean Beauty

There's a revolution going on in the beauty world. Consumers are seeking alternatives to artificial, chemical-based products and turning to more natural options which are healthier for the consumer and the environment. There are already plenty of makeup brands that use a high percentage of natural, even organic ingredients without sacrificing quality, on the contrary. As the fight for the environment heats up, more and more buyers are choosing to put their money into eco-friendly and sustainable brands that abolished disposable plastic packaging.


In the past few years, countless new permanent makeup procedures have emerged, but microblading definitely takes the crown. In the spirit of downsizing, many women are going for microblading eyebrows procedure – a permanent makeup procedure that gives the illusion of thick, styled eyebrows without additional makeup. Basically, microblading means injecting pigments into the skin between brow hairs.

The markings imitate your natural hairs in terms of colour, length and thickness, but modify the shape of your brow arch and fill in sparse patches.

The reason so many women have already had their brows micro-bladed (and a rise in this number is expected in 2020) is the fact that the results last for up to 2 years without drawing on or filling in. Note, when booking an appointment, it is extremely important to do it with a certified artist, preferably the one that has passed the official PhiBrows microblading training and certification.

CBD Skincare

The benefits of hemp have been well-known in the health and wellness industry for years. CBD oil is extracted from hemp and is known to have anti-inflammatory effects. When combined with different ingredients, it can be extremely effective in skin hydration. Its calming effects are highly beneficial to sensitive skin prone to irritation, acne, and any type of redness. It stimulates skin cell renewal and helps heal damaged skin. We all know how important antioxidants are, and this one is especially useful in anti-ageing.

Many high-end skincare brands are developing CBD oil-based products, and a bunch of them are already available. In the spirit of green and clean(er) beauty, it's a great natural alternative to many chemical ingredients used in skincare.

Cheek Fillers

Lip fillers are already a staple in non-invasive cosmetic surgery, but cheek fillers are catching up with them in terms of popularity. Plenty can be done by injecting hyaluronic acid-based dermal fillers into the cheek area. Apart from the obvious benefits – filling in wrinkles – cheek fillers are used to contour, add volume, modify the shape of the face, minimize under-eye bags and dark circles, even improve the look of your smile.

The reason fillers are expected to be so popular in the upcoming period is the fact that the formulation has been improved significantly. The results are much smoother, and there is no residue left in the body after the fillers are broken down.

Lip Lifts

A lip lift is an innovative procedure that modifies the shape of the lips without looking unnatural. Although the procedure is short (it lasts under an hour), and relatively painless (it's done in local anaesthesia), the results are permanent and give fuller, more defined lips. You get all the benefits of fillers without the need for touch-ups, so it's a more economical option in the long run.

The actual procedure implies shortening the space between the upper lip and the nostrils, giving the illusion of an overall lifting effect.

Proud to be different

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